SAMPLE REPORT · Harbor Point Plumbing is fictional, so its competitors are shown as A–E. Real reports name the real businesses from Google Maps.
SiteNeuro Search Report
Prepared for
Harbor Point Plumbing
How customers and AI find your business today, how you compare with the five businesses they see first, and the 90-day plan to be found first.
- The short version2
- Does AI recommend you?3
- You vs your 5 nearest competitors4
- Your website, criterion by criterion5
- Your 90-day plan6
Plumber · Fort Myers, FL · 4.8★ from 112 Google reviewsPrepared 3 November 2026 · siteneuro.com
SiteNeuro Search Report · The short version
Harbor Point Plumbing
Plumber · Fort Myers, FL · 4.8★ from 112 Google reviews · harborpointplumbing.com
Prepared 3 November 2026
Website score52/100Plumbers avg 69
AI names you1 of 3searches
Website rank4thof 6 local
Phone load4.8sGoogle: under 2.5s
The short version
Your customers rate you 4.8★, higher than three of your five competitors. Your website and online presence don't show it yet.
- AI search mostly skips you. Google's AI named you for 1 of 3 questions customers ask. Competitor A was named in all 3.
- Your site is losing calls on phones. It takes 4.8 seconds to load on mobile, and there's no tap-to-call button in the first screen.
- The gap is closable in 90 days. Six fixes and a review routine would put you level with the top two. The plan is on page 6.
What you probably didn't knowThe two plumbers AI names most both have a page for each service ("Water heater repair in Fort Myers") and an FAQ. You have one page listing all services. That single difference shows up in every AI answer below.
Part 1
Does AI recommend you?
We asked Google's AI, with live search, the three questions your customers ask most. Asked on 3 Nov 2026; answers vary by person and day.
| The question | You? | Who it named |
|---|
| "Best plumber in Fort Myers" | ✗ Not named | Competitor A, B, C |
| "Emergency plumber near me in Fort Myers" | ✓ #3 | Competitor B, A, you |
| "Most trusted plumber in Fort Myers" | ✗ Not named | Competitor A, C |
What the AI read to decide
- Google Business Profiles of the named plumbers: all had services listed and photos added in the last 30 days.
- Competitor A's service pages were quoted twice ("same-day water heater replacement").
- Review text: "trusted" answers leaned on reviews that mention honesty and fair pricing.
Why you appeared onceYour reviews mention "came at 11pm" and "emergency" 14 times. That's why you show up for emergencies, and only for emergencies.
What would change itA page per service, an FAQ AI can quote, and fresh photos on your Google profile. All three are in the plan.
Part 2
You vs your 5 nearest competitors
The five plumbers Google shows first for "plumber in Fort Myers", scored with the same method as your site.
| Rating | Reviews | Website | AI checks | AI named |
|---|
| Competitor A | 4.9 | 214 | 71 | 9/10 | 3 of 3 |
| Competitor B | 4.7 | 156 | 66 | 8/10 | 2 of 3 |
| You | 4.8 | 112 | 52 | 6/10 | 1 of 3 |
| Competitor C | 4.8 | 98 | 58 | 7/10 | 2 of 3 |
| Competitor D | 4.6 | 61 | 47 | 5/10 | 0 of 3 |
| Competitor E | 4.5 | 40 | 39 | 4/10 | 0 of 3 |
The patternAI mentions follow website readiness more than reviews. Competitor C has fewer reviews than you, yet is named twice as often. Its site passes 7 AI checks to your 6, and it has the FAQ you don't.
Part 3
Your website, criterion by criterion
Speed measured by Google PageSpeed Insights (mobile): performance 38/100, largest content visible after 4.8s. Google's "good" mark is under 2.5s.
Every fix, in the order that pays off
| # | Fix | Impact | Effort |
|---|
| 1 | Add a tap-to-call button in the first screen on phones | High | 10 minutes |
| 2 | Rewrite the page title: "Emergency Plumber in Fort Myers | Harbor Point" | High | 5 minutes |
| 3 | Compress the 3.1 MB homepage photo (half of the load time) | High | 15 minutes |
| 4 | Add LocalBusiness schema with your hours and service area | High | An afternoon |
| 5 | One page per service: water heaters, drains, repipes, leaks | High | An afternoon each |
| 6 | An FAQ with the 8 questions customers ask on the phone | Medium | An afternoon |
| 7 | Show 3 real reviews and your 4.8★ on the homepage | Medium | 30 minutes |
| 8 | Add llms.txt (a new convention, nice to have) | Low | 15 minutes |
Part 4
Your 90-day plan
In order. Each step is something you can do yourself.
Week 1: quick wins (under 1 hour in total)
- Fixes 1, 2, 3 and 7 from page 5.
- Add 10 recent job photos to your Google Business Profile.
Month 1: get found
- Reviews: ask every finished job by text the same day. At 4 a week you pass Competitor B (156) in about 11 weeks.
- Google profile: list every service with a one-line description; post one update a week.
- Fix 4: LocalBusiness schema.
Months 2–3: get chosen
- Service pages (fix 5) and the FAQ (fix 6), the two things the plumbers AI names have and you don't.
- 6 articles customers search for: "Water heater replacement cost in Fort Myers", "Signs you need a repipe", "What to do when a pipe bursts at night", "Slab leak detection explained", "Tankless vs tank water heaters for Florida homes", "How to choose a plumber in Fort Myers".
- Two short social posts a week from real jobs (before/after photos).
The 3 numbers to watch (re-check in 30 days)
| Number | Today | In 90 days |
|---|
| Website score | 52 | 75+ |
| Google reviews | 112 | 160 |
| AI names you | 1 of 3 | 2 of 3 |
Or let SiteNeuro do it. Every SiteNeuro website ships with fixes 1–8 built in: service pages, an FAQ, schema and fast phone loading. It also writes the articles and social posts in the plan. See your business with a better website: a free demo takes 1 minute.
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Start any plan within 14 days and the $8.99 for this report comes off your first month. Plans include a fresh report every month.
