Who this blog is for
This blog is for owners of local businesses — plumbers, HVAC and roofing crews, electricians, dentists, chiropractors, restaurants, cafes, salons and gyms — and for independent professionals such as consultants, financial advisors, coaches, lawyers and real estate agents. If customers already find you through word of mouth or your Google reviews, but your website is missing, dated, or simply not bringing in calls, these guides are written for you.
Each article answers one practical question in plain English: whether you need a website if you already have a Google Business Profile, what a small business website should cost, how to show up on Google and in AI assistants like ChatGPT and Perplexity, and how to turn the people who find you into booked jobs, appointments and clients. No jargon and no forty-step checklists — just what matters and what to do next.
What you’ll find here
- Getting found — local SEO, your Google Business Profile, and the basics that decide whether you appear when someone nearby searches for what you do.
- Getting more customers — reviews, follow-ups and website changes that turn searches into calls, bookings and repeat business.
- AI search — how ChatGPT, Perplexity and Google’s AI answers choose which local businesses and professionals to recommend.
- Comparisons — side-by-side looks at your options for getting a website, from do-it-yourself builders to agencies to AI website builders.
- Local market snapshots — what websites look like for one trade in one city, and what the businesses winning there do differently.
- Growth guides — for SiteNeuro owners: putting blogging, social posts, review replies and Neuro to work for your business.
New here? Start with Do small businesses really need a website?, How to show up on Google and How much a small business website costs.